See what a recent grad has to say about the Think Wrong Fundamentals Class


Learn the system for solving what’s next.

Our 2-day Public Think Wrong Fundamentals Class introduces you to the Think Wrong Problem-Solving System—a flexible system for defining, developing, and delivering what’s next in the public, private, and social sectors.

Through a mix of short talks, stories, and hands-on drills you’ll learn new language, frameworks, tools, and techniques for conquering the status quo and creating bold solutions to today’s and tomorrow’s vexing problems.

You’ll leave this class ready to think wrong about challenges and opportunities that matter most to you. 

The Think Wrong Fundamentals Class qualifies you for the Think Wrong Advanced Class.


Curiosity, a growth mindset, commitment to clear your calendar

1 1/2 days
Day 1: 8:30am–6:00pm
Day 2: 8:30–1:30pm

We host our Public Fundamentals Classes at the Think Wrong Studio in Half Moon Bay, CA USA. We are bringing our public classes to additional locations in the U.S. and Europe this year. Stay tuned for locations and dates.

$ 1,900 per person, Standard Rate
$ 1,300 per person, Non-Profit/Edu/Govt Rate
At checkout enter discount code: NPFUN18

Life happens. Here’s how we handle it.

Want a class for your organization?
We can run a Private Think Wrong Fundamentals Class at location convenient to you.

What you do

Gain hands-on experience using Think Wrong language and frameworks to assess opportunities and engage people inside and outside of your organization in improving what is, imagining what might be, and overcoming obstacles while creating what’s next.

Explore how innovation roles can be used to deconstruct traditional hierarchies and institute new team-based approaches.

Learn essential problem-finding skills, including how to frame challenges and opportunities that align with your goals and aspirations.

Apply Think Wrong Practices and Drills to an innovation challenge to experience first hand what it’s like to think wrong—gaining insight into what it takes to run and participate in Think Wrong Drills.

Practice new approaches to gathering input in an inclusive way—inoculating against loudest voice syndrome.

Grow your network of fellow Wrong Thinkers from the private, public, and civil sectors.

What you get

  • Think Wrong: How to Conquer the Status Quo and Do Work That Matters (Book)
  • Introduction to Think Wrong Language and Frameworks
  • Immediate application of Think Wrong Tools and Techniques
  • Shift in mindset and acquisition of skills to engage others in innovation and change challenges
  • 90-day Think Wrong Lab Membership and Onboarding
  • 90-day Think Wrong Conditioning Program
  • Peer-to-peer co-teaching and learning (in class)
  • Access to online Think Wrong community
  • Qualification for Think Wrong Advanced Class
  • Discount on future Public Think Wrong Classes
  • Discount on annual Think Wrong Lab Membership
  • Commemorative t-shirt
  • Access to Think Wrong Report capturing class experience

Breakfast, lunch, snacks, and refreshments are provided

What we provide

At least two of to ensure that you and your team get the attention you need and deserve.

The Think Wrong Lab
We’ll invite you to access the Think Wrong Lab prior to the class, throughout the class, and for following 90 days to provide a helpful platform and valuable resources for putting Think Wrong into practice.

We provide all the supplies and materials required by the class.

Food & Beverage
We will burn a lot of calories—putting our brains and bodies to work—over long, intense days. So, provide food and beverage options that fuel us—rather than put us to sleep. Upon registration we will contact you for any special dietary considerations. 

What you’ll bring

You should bring a laptop. We have a limited number of Chromebooks as back ups.

If you will be signing into your company email, you may need to ask your IT group to whitelist the Think Wrong Lab prior to your class. You may want to share this link with them:

The Think Wrong Lab is also accessible from your smartphone and tablets—you are welcome to use them in class to practice working across devices.

Make sure you clear your calendar. You are making the investment in being here—so it is important that you get the most out of your learning opportunity.

Also, because we do quite a bit of small team co-learning, it is important to be there for your team.

Which to choose?

If you need help selecting the right training or would like to bundle training, please contact Kim Scales.