Solving what’s next is hard.

Biology and culture lead us down a predictable path—with predictable results. Sometimes that’s good. But when you want to define and deliver what’s next—not so much. That’s when you need to think wrong.

The Think Wrong Problem-Solving System goes beyond Design Thinking to help you forge a bolder path. We mash up user-centered design with the scientific method and top up with a dollop of behavioral science to help you invent solutions that escape the status quo.

Our Think Wrong Master Classes are intense, on-your-feet learning through doing. They are exhilarating rides that leave participants pumped up and ready to use their new skills and tools to take on the tough challenges and exciting opportunities that come with imagine, invent, and build what’s next.


Our Think Wrong Master Classes offer a comprehensive set of training and coaching opportunities.

Invent what’s next sooner.

Our 3-day Think Wrong Intensive Class combines the practical foundation of the Think Wrong Fundamentals Class and the immersive, peer-to-peer learning experience of the Think Wrong Advanced Class into an accelerated class.

You will leave the Intensive Class with Think Wrong Challenges, Blitzes, and Collaborations designed and ready to apply to your real-world challenges and opportunities.

The Think Wrong Intensive Class qualifies you for the Train the Think Wrong Trainer Class.

Curiosity, a growth mindset, and a commitment to clear your calendar

3 days (8:30am–6:00pm each day)


Think Wrong Studio
432 Main Street Studio B
Half Moon Bay, CA

We are bringing our public classes to additional locations in the U.S. and Europe. Stay tuned for locations and dates.

$ 3,900 per person, Standard Rate

Contact us for Non-Profit/Edu/Govt/Student Rates

Upcoming Public Classes

3-Day Think Wrong Intensive Class
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Cancellation Policy
Life happens. Here’s how we handle it.

Want a class for your organization? 
We can run a Private Think Wrong Intensive Class at a location convenient to you.

What you do

Gain hands-on experience using Think Wrong Language and Frameworks to assess opportunities and engage people inside and outside of your organization in improving what is, imagining what might be, and overcoming obstacles while creating what’s next.

Explore how innovation roles can be used to deconstruct traditional hierarchies and institute new team-based approaches.

Learn essential problem-finding skills, including how to frame challenges and opportunities that align with your goals and aspirations.

Practice leading and participating in a Think Wrong Blitz—introducing Think Wrong frameworks, facilitating Think Wrong Drills, and documenting Blitz activities and output for reporting purposes.

Learn about the 3-zones of innovation and big questions that will help your people move from problem and solution uncertainty to certainty and dominance.

Design Think Wrong Collaborations and Blitzes to address your challenges and opportunities and to generate portfolios of solutions, small bets, and option value.

Use innovation roles to recruit colleagues and outsiders to participate in Think Wrong Collaborations and Blitzes.

Establish a community of Think Wrong Practitioners from the private, public, and civil sectors.

Develop a personal 90-day Think Wrong Habit-Building Plan to put your new language, tools, and skills into practice.

What you get

  • Think Wrong: How to Conquer the Status Quo and Do Work That Matters (book)

  • Introduction to Think Wrong Language and Frameworks

  • Immediate application of Think Wrong Tools and Techniques

  • Think Wrong Challenge Statements (ready for collaborations)

  • Shift in mindset and acquisition of skills to engage others in innovation and change challenges

  • 45-day Think Wrong Lab Membership and Onboarding

  • 90-day Think Wrong Conditioning Program

  • 1:1 Coaching from Think Wrong Experts (in class)

  • Peer-to-peer co-teaching and learning (in class)

  • Access to online Think Wrong community

  • Wrong Thinker certification on LinkedIn

  • Membership in network of Certified Wrong Thinkers

  • Qualification for Train the Think Wrong Trainer Class

  • Discount on future Public Think Wrong Classes

  • Discount on annual Think Wrong Lab Membership

  • Commemorative t-shirt

  • Access to Think Wrong Report capturing class experience

Breakfast, lunch, snacks, and refreshments are provided

What we provide

At least two of to ensure that you and your team get the attention you need and deserve.

We provide all the supplies and materials required by the class.

Food & Beverage
We will burn a lot of calories—putting our brains and bodies to work—over long, intense days. So, provide food and beverage options that fuel you—rather than put you to sleep. Upon registration we will contact you for any special dietary considerations. 

What you’ll bring

You should bring a laptop. We will have a limited number of Chromebooks as back ups.

If you will be signing into your company email, you may need to ask your IT group to whitelist the Think Wrong Lab prior to your class. You may want to share this link with them:

The Think Wrong Lab is also accessible from your smartphone and tablets—you are welcome to use them in class to practice working across devices.

Make sure you clear your calendar. You are making the investment in being here—so it is important that you get the most out of your learning opportunity.

Also, because we do quite a bit of small team co-learning, it is important to be there for your team.

Who our classes are for.

Imagining, building, and operating what’s next is a team sport. No one role is more important than the other. Learning a common language, frameworks, tools, and techniques makes it possible to achieve together things that none of us can accomplish alone.


Shepherds. Those of us who create environments and cultures conducive to innovation and positive change. 

Outlaws. Those of us who reject the status quo, forge bold new paths, shake things up, and invent what’s next. 

Scouts. Those of us who can see around corners, navigate the obstacles, and find valuable resources that are needed to invent what’s next.

Sheriffs. Those of us who ensure that things run as smoothly as they possibly can—whether that’s operating what is, or inventing what’s next.

Posses. Those of us who get things done and protect our organizations and communities from unnecessary disruption—today and tomorrow.

See where they come from