Solving what’s next is hard.

Biology and culture lead us down a predictable path—with predictable results. Sometimes that’s good. But when you want to define and deliver what’s next—not so much. That’s when you need to think wrong.

The Think Wrong Problem-Solving System goes beyond Design Thinking to help you forge a bolder path. We mash up user-centered design with the scientific method and top up with a dollop of behavioral science to help you invent solutions that escape the status quo.

Our Think Wrong Master Classes are intense, on-your-feet learning through doing. They are exhilarating rides that leave participants pumped up and ready to use their new skills and tools to take on the tough challenges and exciting opportunities that come with imagine, invent, and build what’s next.


Our Think Wrong Master Classes offer a comprehensive set of training and coaching opportunities.

Think Wrong Fundamentals Class


Our 1.5-day Think Wrong Fundamentals Class introduces students to the Think Wrong Problem Solving System—a flexible system for defining, developing, and delivering what’s next in the public, private, and social sectors.

Through a mix of short talks, stories, and hands-on drills participants learn more...

Think Wrong Advanced


Our 2-day Think Wrong Advanced Class builds on the theory and practice of the Think Wrong Fundamentals Class.

The Advanced Class offers  an intimate, peer-to-peer learning experience that deepens students’ knowledge and understanding of the Think Wrong Problem-Solving System through challenges and  more...

Think Wrong Intensive


Our 3-day Think Wrong Intensive Class combines the practical foundation of the Think Wrong Fundamentals Class and the intimate, peer-to-peer learning experience of the Think Wrong Advanced Course into a single class.

Students leave the Intensive Class with Think Wrong Collaborations designed more...

Who our classes are for.

Imagining, building, and operating what’s next is a team sport. No one role is more important than the other. Learning a common language, frameworks, tools, and techniques makes it possible to achieve together things that none of us can accomplish alone.


Shepherds. Those of us who create environments and cultures conducive to innovation and positive change. 

Outlaws. Those of us who reject the status quo, forge bold new paths, shake things up, and invent what’s next. 

Scouts. Those of us who can see around corners, navigate the obstacles, and find valuable resources that are needed to invent what’s next.

Sheriffs. Those of us who ensure that things run as smoothly as they possibly can—whether that’s operating what is, or inventing what’s next.

Posses. Those of us who get things done and protect our organizations and communities from unnecessary disruption—today and tomorrow.

See where they come from