Make a Connection.

In a Blitz, Wrong Thinkers imagine the craziest, and most impactful ideas that they might accomplish to address a challenge. They go beyond the status quo to conceive of new, game-changing ideas that can get a bit weird or silly in the process—it’s part of the fun. The following tips help us advance and expand on the bold path, while maintaining focus and ensuring that despite all the fun we’ve having we meet the goals and desired impact of the blitz.


Get to it.
Get the group moving and engaged right away. In lieu of lengthy introductions and agenda setting we like to get right to work. We recommend getting the group involved by running a Think Wrong Drill first thing. We like to start by giving a brief welcome and running the Framer-in-Chief drill to get moving. After that, we run a few all-group drills such as Secret Talent, Deflection Point, Love & Loathe, Matters Most, or Djibouti. 

Once we’ve explored our challenge together and have gotten everyone in a generative mindset, we like to give a short introduction to the Think Wrong Methodology. We’ve found that by introducing some drills first, then giving a bit of the back story, is a fun and unexpected way for the group to get immersed in the challenge.

“Let me kill your idea.”
Many of us are guilty of playing devil’s advocate at one time or another in our lives. We might “yes, but” someone’s idea before we even hear it out and allow it to gain traction. This behavior is not conducive to thinking wrong. It is simply too early in the process to kill ideas—regardless of how outrageous they might sound.

When exploring new frontiers and possibilities, we want to accept every offer, and “Yes, and” each other as much as possible.

Need help getting in the “plussing” mindset? Try the Flow Drill, Djibouti, to set the tone and expectation. You’ll find that the simple change from “Yes, but” to “Yes, and” will greatly resonate with your group. We use it nearly every time we Blitz!

Make a connection.
When thinking wrong, you’ll want to maintain the through line. The through line is what connects the current drill that you’re running to the challenge and desired outcomes you are working toward.

Whether you’re daring to make a difference, generating fresh ideas, or gaining insight through making, remember to reference your through line, your challenge, and whom you are solving for to get the most out of your Think Wrong Blitz.

Why it matters.
When thinking wrong to explore what’s possible, connecting to the through line is a way to bring us back to our area of focus.