We’re always on the lookout for people and organizations that are finding ingenious ways to drive positive change. So, recently we had the opportunity to visit a cool little technology start-up in San Francisco. No, not Pinterest, Airbnb or Dropbox. It’s a company that’s “thinking wrong” about the future of urban transportation and making Tesla look conventional and old-school in comparison.
Founded by Daniel Kim, a Rhode Island School of Design graduate from their industrial design program, Lit Motors is trying to figure out how to make a super efficient small and light electric car drive on 2 wheels like a motorcycle, without having to balance it yourself. Wait! What?
First, the back story. Years ago, Daniel was working as a mechanic restoring old Land Rovers in Portland, OR. One night, while working underneath the frame of a Rover, something slipped and the heavy vehicle dropped to the garage floor. Daniel was able to escape getting crushed but it started him thinking that while the Rover was a sturdy and able off-road SUV, it was insane to haul that amount of steel around for everyday transportation.
Fast forward a few years and viola, Lit Motors. A potentially ingenious solution to a big transportation challenge that is looming in front of us. Increasing numbers of drivers in densely populated developing countries, diminishing reserves of fossil fuel, and carbon related climate change to name a few.
At Solve Next, we define ingenuity as “a clever, original and practical solution to a big challenge using existing resources.” It’s a more rigorous standard than innovation because of the focus on using what you have at hand, like Macgyver in the 80’s tv series. Innovative solutions are good. Ingenious solutions are better. So, I thought it would be interesting to see how Lit Motors fits into our 6 ingenuity practices.
1. Be Bold
Take on the existing automobile industry and find a better, more efficient, less polluting, and more fun way to move people around cities.
2. Get Out
Escape the orthodoxies and conventions of the status quo. San Francisco, not Detroit.
3. Let Go
4 wheel car? Boring. How about gyroscope flywheels to keep a 2-wheeled vehicle as stabile as a car.
4. Make Stuff
Industrial designers think by making. Prototype, prototype, prototype.
5. Bet Small
Start with smallish projects that reflect an affordable loss.
6. Move Fast
Keep momentum. Learn from successes… and learn even more from failures.
Best of luck to Dan and his team at Lit Motors and their crazy awesome project.