A report from Eugene Shirley, a recently certified Wrong Thinker from last week’s Think Wrong Master Class.
I had a great meeting today with our favorite nuns and we’re confirmed for Campando, Jan. 20, 21 and 22 at the Maryknoll Sisters compound in Monrovia, at the base of the San Gabriel Mountains. (bears included). They will provide food and lodging, targeting LA County millennial leaders from social justice and environmental communities who feel in need of rejuvenation (a small group at first, to experiment). We will Make Stuff and Bet Small—prototyping a program they hope to replicate multiple times throughout the year.
I took the Make Stuff: Name It Poster (see photo with three of the sisters pictured), used it to catch them up on our ideas from last week, and then they took it from there. I took along two extra blank posters and they wanted me to leave them so they could think wrong on their own.
They loved the name of Campando, only suggesting we call this specific event “Campando Maryknoll” in order to make it their own. One sister in particular loved “Pandonista.” She had just returned from El Paso helping to settle a recent influx of emigres from Mexico who have aimed to get back across the border and with their families before the presidency changes (these nuns are fierce). “Just live it” seemed to them exactly right as a tagline. Of course, everyone LOVED the hack of Tucker Nichol's wonderful image of the Pando trees.
The sisters started working on the program. They were very focused on reflection and rejuvenation. They thought the idea of this being an oasis of reflection—an idea inspired by the Get Out: That's Odd Drill (Virgin Tub) seemed exactly right. The sisters suggested we start on Friday night with a wine and beer Happy Hour, and end the weekend with a hike in the mountains and brunch at a waterfall with a ritual focused on giving Pandonistas strength for their social justice and environmental missions. The sisters have served in the most dangerous places all over the world and will share their stories on Saturday. We’ll use the Think Wrong Lab to design the program.
They brilliantly suggested this be declared a cellphone-free zone (I remember seeing photos of Tucker’s images around FB on that) and that Pandonistas place their cellphones in a box on a common table during orientation on Friday night. They can give their significant others the convent’s switchboard number in case of emergency. I absolutely fell in love with this idea.
Eugene B. Shirley, Jr. is founding president and CEO of Pando Populus and a long-time entrepreneur. For twenty-five years, he produced prime-time programming for PBS and some 30 countries under Pacem Productions. He was founding CEO of a text analytics firm. He is a former Jennings Randolph Fellow at the U.S. Institute of Peace.
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