If you can imagine it, you can create it. And there’s the problem.

3D printing is changing the world—it is disrupting manufacturing, logistics, models for intellectual property, and the credit markets needed for inventory. Calculations around economies of scale change radically—even if unit costs increase they are offset by process efficiency.

But that’s the economics, from a human perspective we now have opportunities to create molds, casts and objects for shapes and intricacies that were previously cost or technically prohibitive. Engineers are no longer constrained as they were in the past—we can construct shapes that surprise, delight, and work in ways never previously conceived. The CFO can no longer say legendary doesn’t fit the budget.

You can have a product quickly and cost effectively made just for you, when you want it. The quality assurance that came with making everything the same, at massive scale will be available on a production run of one.

We have reached a point where, in the words of William Arthur Ward “If you can imagine it, you can create it.”

And there’s the rub.

For many of us, our natural born ingenuity has atrophied. Our problem-solving synaptic pathways are welded firmly in place. So our ability to imagine has become the limiting factor of what we can do. Our fears and our brains hold us back.

The Think Wrong Practices break those connections allow us to picture whole new ways of solving our challenges. When we practice Be Bold to set our aspirations higher, Get Out to invite serendipity, and Let Go to conceive the inconceivable—we smash those calcified synaptic pathways that kept leading us to the same solutions.

During a Think Wrong Blitz, we invite Outsiders to help shake things up. People who bring own unique points-of-view, expertise, and insight—coupled with a useful naiveté about our clients’ challenges and domain. They often help make the orthogonal leaps required to escape the pull of our assumptions, orthodoxies, and biases.

The future will belong to those who can imagine well—and fast. And execute even faster. Again. And again. And again.

Where quality, process, and efficiency were once the most important factor of production, now imagination, quality, and speed are key to winning. 

Mass scale 3D printing is going to change the world as we know it. To learn just how you might harness its disruptive power we encourage you to Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast.

And that’s where we can help. 

P.S. Those crazy little creatures in the collage at the top are from Crayon Creations