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Think Outside the Box (At Your Own Peril).

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Think Outside the Box (At Your Own Peril).

Artists, like many founders of startups, are bootstrapping their artistic lives. They are raising funds through their in-the-box-jobs and putting that money directly into their art—uncertain if there will be financial returns, yet compelled to do their work.  

So, how might leaders tap into the passion and transformative power of artists rather than alienate and run them off?

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