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Problem Finding


Challenge the Challenge

Use when you want to encourage, build, and grow a culture that questions the way things are.

Think Right
Accept challenge as given.

Think Wrong
Push back and challenge.


  • Multiple entry points for addressing a challenge or opportunity that matters to you and your people
  • Identification of the people that you wish to serve


Step 1
Introduce the Challenge the Challenge Drill.

Step 2
Based Deflection Point Drill (see 17 Nov 16 Free Brains) and Moonshoot Drills (see 22 Nov 16 Free Brains), have Wrong Thinkers reframe the challenge statement to reflect the greatest impact they might hope to have.

Step 3
Ask each team to share their new challenge statement with the group.

Invite teams to edit, hack, or toss the existing challenge statement and start again.


Free Think Wrong Resources

Try our Challenge Framing tool—it's available in Free Resources on the Think Wrong Book website.

Get it here.

When to use the Drill

Introducing the Drill

Running the Drill

Want to run more Think Wrong Drills?

Buy the book here.

Sign up for FREE online resources to help run the 18 drills featured in Think Wrong here.

Sign up for our next Think Wrong Master Class here. Enter promo code: FREE BRAINS for a 20% discount.