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Our Thanksgiving Think Wrong Heroes


At this time of giving thanks, we are grateful for the Wrong Thinkers at Patagonia.


While retailers across the land have been gearing up for months for the windfall of a contrived shopping frenzy called Black Friday, Patagonia has been busy thinking wrong about how they might use all that pent up shopping gusto for good. 

We've long admired their counter-consumerism culture. In recent years their "Don't Buy This Jacket" ad has brought a smile to our mouths and tears of appreciation to our eyes. 

Dont-Buy-This-Jacket-1250.jpg

How can they be so damned smart, do damned right, and so damned good? 
Patagonia, you are officially our Thanksgiving Think Wrong Heroes!

Keep kicking the status quo where it counts!


Worn Wear: a Film About the Stories We Wear Presented by Patagonia Directed by Keith, Lauren, Chris, and Dan Malloy.

Worn Wear is an exploration of quality—in the things we own and the lives we live.

Check out this CNN Money Holiday Shopping article to learn more about Patagonia's bold move on behalf of our planet.

"The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country," Patagonia CEO Rose Marcario, wrote in a company blogpost detailing the Black Friday effort. "We all stand to benefit from a healthy environment." 


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If Picasso Had a 3D Printer

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If Picasso Had a 3D Printer

If you can imagine it, you can create it. And there’s the problem.

3D printing is changing the world—it is disrupting manufacturing, logistics, models for intellectual property, and the credit markets needed for inventory. Calculations around economies of scale change radically—even if unit costs increase they are offset by process efficiency.

But that’s the economics, from a human perspective we now have opportunities to create molds, casts and objects for shapes and intricacies that were previously cost or technically prohibitive. Engineers are no longer constrained as they were in the past—we can construct shapes that surprise, delight, and work in ways never previously conceived. The CFO can no longer say legendary doesn’t fit the budget.

You can have a product quickly and cost effectively made just for you, when you want it. The quality assurance that came with making everything the same, at massive scale will be available on a production run of one.

We have reached a point where, in the words of William Arthur Ward “If you can imagine it, you can create it.”

And there’s the rub.

For many of us, our natural born ingenuity has atrophied. Our problem-solving synaptic pathways are welded firmly in place. So our ability to imagine has become the limiting factor of what we can do. Our fears and our brains hold us back.

The Think Wrong Practices break those connections allow us to picture whole new ways of solving our challenges. When we practice Be Bold to set our aspirations higher, Get Out to invite serendipity, and Let Go to conceive the inconceivable—we smash those calcified synaptic pathways that kept leading us to the same solutions.

During a Think Wrong Blitz, we invite Outsiders to help shake things up. People who bring own unique points-of-view, expertise, and insight—coupled with a useful naiveté about our clients’ challenges and domain. They often help make the orthogonal leaps required to escape the pull of our assumptions, orthodoxies, and biases.

The future will belong to those who can imagine well—and fast. And execute even faster. Again. And again. And again.

Where quality, process, and efficiency were once the most important factor of production, now imagination, quality, and speed are key to winning. 

Mass scale 3D printing is going to change the world as we know it. To learn just how you might harness its disruptive power we encourage you to Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast.

And that’s where we can help. 

P.S. Those crazy little creatures in the collage at the top are from Crayon Creations

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