Recap and reminisce.

The Blitz Report is designed to be your guide, taking you—and anyone with a link to the Report—on a multimedia tour through all that happened over the course of a Blitz. From reviewing the Blitz Challenge and Think Wrong Drill descriptions, to transforming simple words on a Post-it into real, emerging solutions, the Blitz Report captures it all. Use the Blitz Report feature in the Lab to commemorate the collaboration, to allow your team to view content, media, and presentations—and most importantly, to keep ideas moving forward after the Blitz.


Blitz travel log.
The Blitz Report is designed to share all outcomes and outputs of a Blitz—a travel log of the journey taken, if you will.  The Outcomes section (first part of report) describes the primary drills and actions that led to the portfolio of potential solutions produced by the group. The Outcomes section will typically include some of the most useful/actionable insights that the group produces together. The Outputs section in the second half of the report captures the remaining set of drills that provided inspiration and context for the aforementioned outcomes. 

Along with pre-developed content for each drill section, the Blitz Report offers an (optional) refresher of the Think Wrong Methodology and Practices. About 80% of the Blitz Report is generated from your Blitz Guide at the click of a button, so all you need to do is add your own transcription/summary of what the teams generated for each drill, add some images, and voila! Blitz Report! 

One at a time.
Collaborate without losing any work. Only one core team member can be editing the report at a time. If there is a core team member already editing the report, you will be locked out of the report and alerted with the email of your teammate who is working on it. Goodbye, version control!

Proof and publish.
Give your report a final review before you send it out—it’s easy to get too close. We suggest sending it off to a colleague, or even a proofreader to ensure the report is nice and polished. When it’s final, make sure to publish your report. As soon as the Publish Report box is selected, any Wrong Thinker who attended your Blitz can view the report—ready or not. 

Add color.
Adding media helps to bring your report to life. The Blitz report is built around drill descriptions and a transcription of high-level output, though it’s the photo galleries and videos that help illustrate the story of your Blitz. Your Wrong Thinkers will be excited to see the galleries featuring their colleagues working together—a walk down memory lane.

We typically select about 10 photos for the opening gallery to set the overall tone for the Blitz. This is where the “B-Roll” shots come in handy. We then select about 5-10 photos for each drill gallery to help illustrate the activity, discussion, and emotion. Try to change up the featured Wrong Thinkers so you get a good mix of faces represented in your report. Sometimes, we'll take a group picture and cross reference it with our gallery images to ensure that everyone is captured at least once in the report.  

Change it up.
We encourage you to use a variety of images when selecting drill photos for the report. Showing an assortment of drill photos, both In Action and Output, will help to demonstrate each drill. If possible, try to depict not only what happened during each drill, but how it felt during the process; photos of people working through drills and interacting with the Blitz space can help convey the energy and emotion felt at the Blitz. Have you captured photos of Wrong Thinkers laughing, sharing, or even high five-ing? Add them to your report. The sequence in which you place your images can also make a difference—keep things interesting and let each drill gallery tell its own story.

The only thing we do not recommend changing up is the size of your photos. Landscape mode works best for gallery shots, and if you keep a consistent aspect ratio, they will display consistently as you scroll through galleries. Pro-tip: when editing photos for galleries export them at 1000 pixels wide, and at 72 dpi—this might also speed up how quickly photos appear in your report—large files can slow you down!


Sharing is caring.
To send a link to the Blitz Report to anyone, use the Share Tool in the Report. Once the Report is published, any Wrong Thinkers from your Blitz may access the report in the Think Wrong Lab by selecting Report in the Blitz Navigation Bar. However, using the Share Tool allows you to deliver the report right to their email inbox. Make it easy for them!

Sharing outside of the Blitz.
Want to share the Blitz report with someone who did not participate in the Blitz? Say hello to the Named Recipients feature. Just add their name, email, and send it off!

Make it personal.
Want to add a personal message when sending your Blitz Report? You may do so in the message field at the bottom of the Share Tool page. Format your text, use html, or even link to any external content.

Don’t forget to preview.
Play it safe. Before you press Send Share Email, do yourself a favor—always preview your message. Select Preview Email at the top of the page to send yourself a copy before you hit Send. Wondering who’s accessed the report? Track to whom the report has been sent, and which Wrong Thinkers have viewed the report.