Welcome to the Think Wrong Lab

Get Started.


Learn from experts.

Watch Think Wrong Masters explain the fundamentals of Thinking Wrong.

Shake things up.

Kick off a meeting or get started on fixing a stubborn problem with one of 150+ Think Wrong drills.

Speed things up.

Choose one of our pre-designed Blitz templates or drills from challenge-specific collections and sets.

Make things happen.

Design and run your own custom Think Wrong Blitz, right from the Lab.

Get help.

Access Think Wrong Lab help from any screen.

Shop like a pro.

Find Think Wrong supplies, tools and printable posters in one place.


Lab Membership

Membership gives you access to our cloud-based, online problem-solving system. The Think Wrong Lab includes hundreds of Think Wrong drills, how-to videos, and tools to help you think wrong everyday—and to design, run, and report on the outcomes of Think Wrong Blitzes.



Just for you.

Introductory offer.

Take us up on our own small bet—email Kim Scales to sign up for this special offer while we while hook up our payment and subscription system behind the scenes.

$ 750

$ 499 a year


Use and share within your team.

Coming soon.


Full access for everyone across your entire organization—share with partners and clients too.

More users, more savings.
Our best value.

Available now.

Think Wrong Training

Our Think Wrong Training is intense, on-your-feet learning through doing. It’s an exhilarating ride that leaves participants pumped up and ready to use their new skills and tools to take on tough challenges and exciting opportunities.


Think Wrong
Master Class

Join up to 20 people from all walks of life in our three-day Think Wrong Master Class. 

Learn how to use the Think Wrong Problem-Solving System—to define, develope, and deliver what’s next in the public, private, and social sectors.

Learn Think Wrong Language, Frameworks, Tools, and Techniques for conquering the status quo and creating bold solutions through challenges and opportunities that matter to you.

Think Wrong
Master Class

Our three-day Public Think Wrong Master Class is tailored for your enterprise.

Learn how to think wrong through the challenges that matter most to you and your organization.

Invite up to 30 people from across your organization to gain in-depth training in the fundamentals of the Think Wrong Problem-Solving System.

Train the Think
Wrong Trainer

Our two-day Train the Think Wrong Trainer Class builds on the foundation of the Think Wrong Master Class, teaching you how to instruct your peers through the hands-on application of the Think Wrong Problem-Solving System’s language, frameworks, tools, and technigies.

The Train the Think Wrong Trainer Class is the final step toward certification as a Think Wrong Master Instructor.

Which to choose?

Drop us a line if you need help selecting the right membership, training, or have any questions.