Use the wisdom of the crowd.

Place a higher value on the instincts and opinions of the group rather than searching for the right answer and idea set. Trust the Wrong Thinkers that you have convened as you work through the Blitz process together. Don’t spend extra time searching and synthesizing; get used to the notion of being approximately correct—it’s all part of the game.


Sort it out.
You know the type, natural-born sorters who excel at (or can’t help) organizing and categorizing—use them! Over the course of the Blitz there will be times that you’ll want to sort emerging concepts to draw attention to what’s been generated, and to clearly present information to Wrong Thinkers.

Let your group quickly review, re-arrange, and select the elements that are most useful to each emerging solution. This information will not only highlight the ideas the group is most excited about, but can also present the key areas of interest, or strategic pillars that a client is gravitating towards.

Dot voting can be helpful to this process. In fact, dot-voted information is often what we decide to include in the report—that’s right, before it is even generated, your group will have chosen the most valuable elements to include in the report. 

Good job, team.


Get your Goldielocks on.
It’s all about the right fit. Not everyone will share the love of collaborating with their team. Make sure you read the room to address and assess how to encourage ideal collaboration. Sometimes re-sorting teams can be just as valuable to the Blitz as re-sorting ideas. If you notice that an individual is weighing down their team with extra explanation or opinions, and restricting other team members from fully participating, go ahead and play match-maker. Keep the following tips in mind when addressing individuals that might act as “obstructors” on their teams. 

The Swap
Blitzes have a remarkable ability to quickly bring people together; however, you can’t expect everyone to become fast friends. If there is any clashing of personalities or it looks like a team isn’t collaborating well for other reasons, try swapping team members out for a better fit.

The New Role
Some individuals might best contribute to the group by participating on all teams rather than on their assigned team only. Invent a “floater” position for these Wrong Thinkers to bring their expertise to each team/area of the challenge. Instruct them to share their knowledge by “Yes, and-ing” each team’s current set of ideas to make them even bigger and bolder.