See what a recent grad has to say about the Think Wrong Advanced Class


Equip your people with the system and skills for solving what’s next.

Our 2-day Think Wrong Advanced Class builds on the theory and practice of the Think Wrong Fundamentals Class.

The Advanced Class offers your people an intimate, peer-to-peer learning experience that deepens their knowledge and understanding of the Think Wrong Problem-Solving System through challenges and opportunities that matter to your organization.

Your people will leave the Advanced Class with Think Wrong Challenges, Collaborations, and Blitzes designed and ready to apply immediately across your organization.

The Think Wrong Advanced Class qualifies your students for the Train the Think Wrong Trainer Class.


  • 15 student minimum / 30 student maximum

  • Completion of Think Wrong Fundamentals Class

  • Curiosity, a growth mindset, commitment to clear student calendars

2 days (8:30am–6:00pm each day)

Private Advanced Classes are run at a location convenient to you. We can also host Private Advanced Classes at our Think Wrong Studio in Half Moon Bay, CA USA

Contact Kim Scales for a quote.

Need a smaller bet?
We also offer Public Think Wrong Advanced Classes at our studio in Half Moon Bay, 30 minutes from the San Francisco International Airport.

What participants do

Develop Think Wrong Challenge Statements for problems and opportunities that matter to you and your organization.

Practice leading and participating in a Think Wrong Blitz—introducing Think Wrong frameworks, facilitating Think Wrong Drills, and documenting Blitz activities and output for reporting purposes.

Learn about the 3-zones of innovation and big questions will help your people move from problem and solution uncertainty to certainty and dominance.

Use the Think Wrong Frameworks to engage colleagues in solve next conversations and collaborations.

Design Think Wrong Collaborations and Blitzes to address your organization’s challenges and opportunities and to generate portfolios of solutions, small bets, and option value for your organization.

Use innovation roles to recruit colleagues and outsiders to participate in Think Wrong Collaborations and Blitzes.

Build Think Wrong Drills to understand the principles and architecture of an effective exercise.

Establish a community of Think Wrong Practitioners across your organization.

What participants get

  • 1:1 Coaching from Think Wrong Experts (in class)

  • Think Wrong Challenge Statements (ready for Collaborations)

  • Think Wrong Collaborations and Blitzes (ready for execution)

  • 90-day personal Think Wrong Habit-Building Plan

  • 90-day Think Wrong Lab Membership extension (from class date)

  • Membership in network of Certified Wrong Thinkers

  • Wrong Thinker certification on LinkedIn

  • Qualification for Train the Think Wrong Trainer Class

  • Discount on future Public Think Wrong Classes

  • Discount on annual Individual Think Wrong Lab Membership

  • Commemorative t-shirt (Certified Wrong Thinker)

  • Access to Think Wrong Report capturing class experience

What we’ll bring

At least two of us to ensure that small teams and student gets the attention they need and deserve.

The Think Wrong Lab
We’ll invite each student to access the Think Wrong Lab prior to the class, throughout the class, and for following 90 days to provide a helpful platform and valuable resources for putting Think Wrong into practice.

We provide all the supplies and materials required by the class.

What we’ll need

A well-lit space with tables for teams and plenty of windows or wall space for hanging the large-format posters we work on.

Food & Beverage
We will burn a lot of calories—putting our brains and bodies to work—over long, intense days. So, we will work with you to select food and beverage options that fuel your students—rather than put them to sleep.

Each student should bring a laptop. We will bring a limited number of Chromebooks as back ups—we’ll just need to be able to access your network and your participant’s webmail.

To ensure students have access to the Think Wrong Lab, you’ll need to ask your IT group to whitelist it prior to the class. Please share this link with your request for whitelisting:

The Think Wrong Lab is also accessible from smartphone and tablets—students are welcome to use them in class to practice working across devices

We also like to show some videos, so a large, flat-screen monitor or digital projector is helpful.

Please tell your participants why they have been invited to the class, and why it should matter to them and your organization.

Please make sure your participants clear their calendars. You are making the investment in them—so it is important that they each get the most out of their learning opportunity.

Also, because we do quite a bit of small team co-learning, it is important for each participant to be there for their team.

Which to choose?

If you need help selecting the right training or would like to bundle training, please contact Kim Scales.