See what a recent grad has to say about the Think Wrong Fundamentals Class


Introduce your people to the system for solving what’s next.

Our 1 1/2 day Private Think Wrong Fundamentals Class introduces your people to the Think Wrong Problem-Solving System—a flexible system for defining, developing, and delivering what’s next for your organization.

Through a mix of short talks, stories, and hands-on drills your people will learn new language, frameworks, tools, and techniques for conquering the status quo and creating bold solutions to today’s and tomorrow’s vexing problems.

Your students will leave this class ready to think wrong about challenges and opportunities that matter to your organization. 

The Think Wrong Fundamentals Class qualifies students for the Think Wrong Advanced Class.


  • 15 student minimum / 30 student maximum

  • Curiosity, a growth mindset, commitment to clear student calendars

1 1/2 days
Day 1: 8:30am–6:00pm
Day 2: 8:30–1:30pm

Private Master Classes are run at a location convenient to you. We can also host Private Master Classes at our Think Wrong Studio in Half Moon Bay, CA USA

Contact us for a quote.

Need a smaller bet?
We also offer Public Think Wrong Advanced Classes at our studio in Half Moon Bay, 30 minutes from the San Francisco International Airport.

What students do

Gain hands-on experience using Think Wrong language and frameworks to assess opportunities and engage people inside and outside of your organization in improving what is, imagining what might be, and overcoming obstacles while creating what’s next.

Explore how innovation roles can be used to deconstruct traditional hierarchies and institute new team-based approaches across your organization.

Learn essential problem-finding skills, including how to frame challenges and opportunities that align with your organization’s strategy, objectives, and aspirations, so that wrong thinking can have maximum impact.

Apply Think Wrong Practices and Drills to an innovation challenge to experience first hand what it’s like to think wrong—gaining insight into what it takes to run and participate in Think Wrong Drills.

Practice new approaches to gathering input in an inclusive way—inoculating against loudest voice syndrome.

Grow their network of fellow Wrong Thinkers across your organization.

What students get

  • Think Wrong: How to Conquer the Status Quo and Do Work That Matters (Book)

  • Introduction to Think Wrong Language and Frameworks

  • Immediate application of Think Wrong Tools and Techniques

  • Shift in mindset and acquisition of skills to engage others in innovation and change challenges

  • 90-day Think Wrong Lab Membership and Onboarding

  • 90-day Think Wrong Conditioning Program

  • Peer-to-peer co-teaching and learning (in class)

  • Access to online Think Wrong community

  • Qualification for Think Wrong Advanced Class

  • Discount on future Public Think Wrong Classes

  • Discount on annual Individual Think Wrong Lab Membership

  • Commemorative t-shirt

  • Access to Think Wrong Report capturing class experience

What we’ll bring

At least two of us to ensure that small teams and student gets the attention they need and deserve.

The Think Wrong Lab
We’ll invite each student to access the Think Wrong Lab prior to the class, throughout the class, and for following 90 days to provide a helpful platform and valuable resources for putting Think Wrong into practice.

We provide all the supplies and materials required by the class.

What we’ll need

A well-lit space with tables for teams and plenty of windows or wall space for hanging the large-format posters we work on.

Food & Beverage
We will burn a lot of calories—putting our brains and bodies to work—over long, intense days. So, we will work with you to select food and beverage options that fuel your students—rather than put them to sleep.

Each student should bring a laptop. We will bring a limited number of Chromebooks as back ups—we’ll just need to be able to access your network and your participant’s webmail.

To ensure students have access to the Think Wrong Lab, you’ll need to ask your IT group to whitelist it prior to the class. Please share this link with your request for whitelisting:

The Think Wrong Lab is also accessible from smartphone and tablets—students are welcome to use them in class to practice working across devices

We also like to show some videos, so a large, flat-screen monitor or digital projector is helpful.

Please, tell your participants why they have been invited to the class, and why it should matter to them and your organization.

Please make sure your participants clear their calendars. You are making the investment in them—so it is important that they each get the most out of their learning opportunity.

Also, because we do quite a bit of small team co-learning, it is important for each participant to be there for their team.

Which to choose?

If you need help selecting the right training or would like to bundle training, please contact us.