See what a recent grad has to say about the Think Wrong Advanced Class


Immerse yourself in the system for solving what’s next.

Our 2-day Think Wrong Advanced Class builds on the theory and practice of the Think Wrong Fundamentals Class.

The Advanced Class offers an intimate, peer-to-peer learning experience that deepens your knowledge and understanding of the Think Wrong Problem-Solving System through personal and professional challenges and opportunities that matter to you.

You will leave the Advanced Class with Think Wrong Challenges, Collaborations, and Blitzes designed and ready to immediately apply.

The Think Wrong Advanced Class qualifies you for the Train the Think Wrong Trainer Class.


  • Completion of Think Wrong Fundamentals Class

  • Curiosity, a growth mindset, commitment to clear your calendar

2 days (8:30am–6:00pm each day)

We host our Public Advanced Classes at the Think Wrong Studio in Half Moon Bay, CA USA. We are bringing our public classes to additional locations in the U.S. and Europe this year. Stay tuned for locations and dates.

$ 2,900 per person, Standard Rate
$ 1,900 per person, Non-Profit / Education / Gov't Rate
At checkout enter discount code: NPADV18

Cancellation Policy
Life happens. Here’s how we handle it.

Want a class for your organization?
We can run a Private Think Wrong Advanced Class at location convenient to you.

What you do

Develop Think Wrong Challenge Statements for problems and opportunities that matter to you and your organization.

Practice leading and participating in a Think Wrong Blitz—introducing Think Wrong frameworks, facilitating Think Wrong Drills, and documenting Blitz activities and output for reporting purposes.

Learn about the 3-zones of innovation and big questions that will help your people move from problem and solution uncertainty to certainty and dominance.

Use the Think Wrong Frameworks to engage colleagues in solve next conversations and collaborations.

Design Think Wrong Collaborations and Blitzes to address your challenges and opportunities and to generate portfolios of solutions, small bets, and option value.

Use innovation roles to recruit colleagues and outsiders to participate in Think Wrong Collaborations and Blitzes.

Build Think Wrong Drills to understand the principles and architecture of an effective exercise.

Establish a community of Think Wrong Practitioners from the private, public, and civil sectors.

Develop a personal 90-day Think Wrong Habit-Building Plan to put your new language, tools, and skills into practice.

What you get

  • 1:1 Coaching from Think Wrong Experts (in class)

  • Think Wrong Challenge Statements (ready for collaborations)

  • Think Wrong Collaborations and Blitzes (ready for execution)

  • 90-day Think Wrong Lab Membership extension (from class date)

  • Membership in network of Certified Wrong Thinkers

  • Wrong Thinker certification on LinkedIn

  • Qualification for Train the Think Wrong Trainer Class

  • Discount on future Public Think Wrong Classes

  • Discount on annual Think Wrong Lab Membership

  • Commemorative t-shirt (Certified Wrong Thinker)

  • Access to Think Wrong Report capturing class experience

Breakfast, lunch, snacks, and refreshments are provided

What we provide

Two instructors to ensure that you and your team get the attention you need and deserve.

The Think Wrong Lab
We’ll invite you to access the Think Wrong Lab prior to the class, throughout the class, and for following 90 days to provide a helpful platform and valuable resources for putting Think Wrong into practice.

We provide all the supplies and materials required by the class.

Food & Beverage
We will burn a lot of calories—putting our brains and bodies to work—over long, intense days. So, we provide food and beverage options that fuel you—rather than put you to sleep. Upon registration we will contact you for any special dietary considerations. 

What you’ll bring

We provide a clean, well-lit space conducive for learning.

Each participant should come with a laptop. We also have Chromebooks you can use—you'll just need to be able to access your webmail.

If you will be signing into your company email, you may need to ask your IT group to whitelist the Think Wrong Lab prior to your class. You may want to share this link with them:

Please make sure you are able to clear your calendar. You are making a significiant investment to be with us—so it is important that you get the most out of your learning opportunity.

Also, because we do quite a bit of small team co-learning, it is important for you to be there for your team.

Which to choose?


If you need help selecting the right training or would like to bundle training, please contact Kim Scales.