Flatten status, go with the flow.

Blitz facilitators—or, Think Wrong Instigators—must learn to ride the unpredictable Blitz Rollercoaster, too. Be sure to build some flexibility into your Blitz Guide for unexpected twists and turns. View our tips below on setting the tone to keep your collaboration on track.


Level the playing field.
Kick status and positing out the door. To work together effectively we don’t want hierarchy—we need open communication and collaboration. We find when it comes to sharing titles and CVs people begin to filter themselves with preconceptions or notions of how they think they should act (thank you, brain!).

You’ll want to keep Wrong Thinkers engaged during each phase of the Blitz. Too much distraction or personal conversation takes away from our challenge. There will be time for networking on breaks and lunch. During Think Wrong Drills we want to keep the focus on exploration and emerging solutions.

Build time for a welcome and introductions—but start things off a little differently. Try a Flow drill such as I’m a Tool, Secret Talent, or Strangest Job to kick off introductions in a fresh and funny way that doesn’t invite status into the room.

Who knows: You might also discover a hidden talent among the group that is helpful in solving your challenge, too!




Be flexible.
Part of the fun of a Blitz comes from the unexpected elements that surface from collaborating and allowing design serendipity into the process.

No matter how meticulous your Blitz Guide and preparation is, you must allow for change as Wrong Thinkers imagine new solutions to the challenge at hand.

When thinking wrong, always anticipate change and be able to adjust on the fly. Read the room—relentlessly. Allow for more time if teams are thriving off of a certain drill. Use time buffers and cut time from other drills when needed.

And for the advanced wrong thinker: go ahead and swap in a new drill that might lead to a better outcome. Draw the poster on butcher paper or a whiteboard—or use Post-its directly on a wall!

Change your energy.
We know this might come across as a bit “Northern Californian”—but it really does matter (and hey, consider the source). How you share your ideas is equally important as what you might say—perhaps more so.

When Wrong Thinkers contribute to their teams by stating their ideas out loud as they post them, they create a more receptive atmosphere. Physically standing with the group (if able) is another way to create a nonverbal connection with others.

Blitzes are mentally and physically demanding—it’s not often that people get the opportunity to work on a specific challenge for 1-3 days! We encourage Wrong Thinkers to be comfortable, and to work hard. These simple ground rules and tips prove effective in maintaining collaboration and energy for the duration of your Blitz.