Why become a member? 


Our cloud-based Think Wrong Lab equips you to transform what is and invent what’s next.

It’s going to take more than a collection of exercises and a handful of instructional videos to imagine, design, build, and deliver solutions that radically improve today and create bolder and brighter tomorrows.  

Only the Think Wrong Lab also offers you the tools and resources you need to:

  • Frame problems worth solving—and change worth making

  • Recruit others to join you in your problem-solving efforts

  • Manage the tasks required to make problem-solving collaborations successful

  • Design and run status-quo busting, problem-solving meetings and collaborations

  • Build compelling reports that make it easy to engage others in your efforts to accelerate your progress

All from your desktop, smartphone, or tablet



Shake things up.

Kick off a meeting or get started on fixing a stubborn problem with one of 150+ Think Wrong Drills.


Learn from pros.

Watch Think Wrong Masters explain thinking wrong and how to run successful Think Wrong workshops.


Speed things up.

Use our pre-designed, purpose-built templates and challenge-specific sets of drills.


Get help.

Access help from any screen—or search from Think Wrong help.  


Make it happen.

Design and run a custom workshop with your team from the Think Wrong Lab.


Shop smarter.

Find Think Wrong Supplies, Tools, and Printable Posters in one place—at the best price.




Free 7 day trial.

Annual membership $39 a month.
Billed annually $468

Monthly membership $49 a month.

Individual Membership includes:

  • Think Wrong Lab Getting Started Program

  • 90-day Think Wrong Conditioning Program

  • 300+ Think Wrong Problem-Solving Drills

  • 50+ expert-designed templates for Think Wrong Activities (problem-solving workshops, meetings, and interventions)

  • 100+ downloadable Think Wrong Drill Posters

  • 65+ informative video clips to help you master using the Think Wrong Problem-Solving System

  • Think Wrong Activity Task Manager

  • Wrong Thinker Recruiting & Tracking Tools

  • Wrong Thinker Communications Hub

  • Think Wrong Activity Guide Builder

  • Think Wrong Report Builder

  • 24/7 secure access and storage

  • Access from modern browsers, smartphones, and tablets


More members = 
more savings

Provide everyone with access
Best value per member

Contact us to learn more about Think Wrong Lab Membership for your organization. 

All the benefits of Individual Membership, plus:

  • White labeled with your name and logo

  • Unlimited number of members

  • Dedicated Think Wrong Success Manager

  • Think Wrong Lab Tech Support for deployment

  • Think Wrong Lab Rollout Support for organization

  • Enterprise-level security

  • Discount on future Public Think Wrong Classes