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Get help building your Think Wrong Habit.

Elite athletes train with personal coaches. Elite Wrong Thinkers do too.

Starting with a 60-minute consultation, your Think Wrong Coach will listen to what you want to gain from thinking wrong—focusing on challenges and opportunities that matter to you—and your organization.

Based on this consultation, your coach will design a 12-week program of personal Think Wrong Challenges to put your newly gained knowledge and skills into practice.

You will be invited to online, bi-weekly webinars to ask your coach questions, share with fellow Wrong Thinkers, and learn from their experiences.

Over the 12 weeks you can schedule up to 90 minutes of on demand 1:1 coaching in 15 minute increments. Additional coaching sessions are available on a per hour basis.

Our coaching services are highly sought after. We take your time and success very seriously. Book now to ensure your spot on your coach’s roster.

What you get

  • 60-minute consultation with personal Think Wrong Coach to create a plan
  • 12 weeks of personal Think Wrong Challenges
  • Invitations to bi-weekly online Think Wrong Coaching Webinars
  • 90 Minutes of on-demand 1:1 Think Wrong Coaching (over 12 weeks)
  • Access to additional Coaching Sessions (available on a per hour basis)


  • Completion of Think Wrong Fundamentals, Advanced, or Intensive Class
  • The desire to show up, do the work, and support peers

12 weeks

Online and video-conferencing

$ 399.00 12-week subscription
$ 299.00 for Non-Profit/Edu/Govt Rate Subscribers and Think Wrong Lab Members
At checkout enter discount code: NPCOACH