The bold path is, by definition, abnormal.

The Think Wrong Problem-Solving System does not follow traditional best practices. Rather than taking a conventional problem-solving path, we dive into the realm of discovery to reveal insights and new possibilities. We get into the minds of those who matter most. We break the biological and cultural filters that lead us to the same answers each time. We hunt for great questions before we seek potential solutions.


Like our unconventional methodology, a Blitz takes a unique approach to developing a portfolio of solutions to any challenge. It may not make sense at first, but at the end of the ride, we hope you’ll want to experience it over and over again. See the tips below to encourage participants to trust the Think Wrong Process—and hold on for the ride.

Roll with it.
Be open to the process. It might seem new and different—because it is. In order to conceive of fresh, ingenious ideas you will be starting from new places, gathering unexpected inspiration, and breaking the synaptic connections that lead to the same solution each time. The Think Wrong Problem-Solving System does not follow a linear or predictable path, and nor will your emerging solutions.
Trust us.

Who here likes rollercoasters?
No matter your preference for high-speed adventure, the analogy holds true for how eager or hesitant a participant might be to think wrong.

We’ll often ask this question to acknowledge that although we are working together toward a common challenge, people will experience the Think Wrong Process differently. Some people can’t wait for the next turn. Others might want to get off the ride. 
It may feel exciting or disorienting at times—and that’s OK. Just. Keep. Going.

Dare to make a difference.
Thinking right is wrong when we’re seeking solutions beyond the status quo. Thinking wrong is all about having impact and pushing toward the bold path. You may see teams revert back to known solutions and incremental changes rather than the bold, transformative changes we are seeking.

At times you’ll need to remind teams about why the group has gathered and what we intend to accomplish during our time together.