Why think wrong?

You know your now isn’t your next.

But to get from what is to what might be requires you conquer both biology and culture—and doing that is hard.

Really hard.

The “Nos,” the “laters,” the “too busies,” the “rules,” the “politics,” the “couldn’ts,” the “wouldn’ts,” the “shouldn’ts,” and the “tried thats,” and “faileds,” all coalesce to snuff out your aspirations for what’s next and anchor you in what’s now.

The secret to solving next is thinking wrong.
Think Wrong is the radical problem-solving system that helps you overcome the orthodoxies, biases, and assumptions of the status quo and delivers the insights and killer solutions for what’s next.

Six Think Wrong Practices guide you to escape now—and invent what might be.


What it means to Think Wrong.

At Solve Next, we develop the language, frameworks, tools, and techniques people use to transform what is and invent what’s next.


Get the inside scoop on Think Wrong.

Listen to Gayle Allen, host of the Curious Minds Podcast—the number one innovation podcast, with millions of listeners in 170 countries—interview Solve Next co-founders Mike Burn and Greg Galle and co-founcer emeritus John Bielenberg about the origins of Think Wrong and why we need to think wrong now more than ever.