Solve next. Now.

The Think Wrong Lab is an online platform that empowers everyone, anywhere to solve problems faster and better through our flexible, repeatable and easy-to-learn Think Wrong Problem Solving System.

Membership in the Lab gives you everything you need to think wrong in your daily work and life. Learn more about the fundamentals of thinking wrong and gain access to our library of over 150 Think Wrong Drills, how-to videos, and expert-designed Blitz templates to help you invent what’s next—today.


Become a Member.


Introductory offer: $499 a year. 
Just for you. 



Coming soon.
Use and share within your team.



More users, more savings
Full access for everyone across your entire organization—share with partners and clients too.

One tool, a million uses. 

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Shake things up.

Kick off a meeting or get started on fixing a stubborn problem with one of 150+ Think Wrong Drills.

Speed things up.

Choose one of our pre-designed Blitz templates or drills from challenge-specific collections and sets.

Make things happen.

Design and run your own custom Think Wrong Blitz, right from the Lab.

Learn from experts.

Watch Think Wrong Masters explain the fundamentals of thinking wrong.

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Get help.

Access Think Wrong Lab help from any screen.

Shop like a pro.

Find Think Wrong Supplies, Tools and Printable Posters in one place.

Let thinking wrong
become your way of


  • Raise the bar for what might be achieved
  • Inspire status-quo busting solutions
  • Generate rich portfolios of compelling ideas
  • Gain insights into both challenges and solution
  • Learn what works – while reducing risk
  • Accelerate progress and time-to-impact

You Get:

  • 24/7 secure access
  • 60+ Expert-designed Think Wrong Blitzes and Collections
  • 150+ Think Wrong Drills
  • Hundreds of instructional videos
  • Tools and Resources that help you use Think Wrong Drills and design, plan, and run Think Wrong Blitzes
  • Accessible from modern browsers—even on the go.
  • Your work is securely stored and backed up using the latest cloud technologies

Thinking wrong is problem agnostic, so you can think wrong about anything—and everything.



  • Vision
  • Mission
  • Values
  • Impact
  • Strategy
  • Organization Design
  • Planning
  • Partners
  • Policy
  • Mothership Management


  • Engagement
  • Reputation
  • Trust
  • Convening
  • Activism


  • Recruiting
  • Retention
  • Development


  • New Business
  • New Offer
  • New Experience
  • Business Model
  • Funding
  • New Brand
  • Naming
  • Pricing
  • Marketing
  • Sales



  • Operations
  • Scale
  • Efficiency
  • Process
  • Communication


  • Childhood development
  • Climate
  • Economic opportunity
  • Education
  • Ethical supply chains
  • Healthcare
  • Justice
  • Peace and security
  • Poverty



Join now.

Give us a little information so we can provide you the best fitting membership, including the language, frameworks, tools and techniques you need to think wrong and solve wicked problems—whenever and wherever you are.



Share Now.

Grant a membership to your favorite  school, non-profit, or foundation.