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Why Solve Next?

You know your now isn’t your next.

We help you the break biological and cultural biases and bust through the status quo, so you can get from today’s what is to tomorrow’s what might be.

Join the leaders who use our Think Wrong language, frameworks, tools, and techniques to radically improves their odds of successful innovation, change, and growth by helping them make smarter decisions and investment—faster.


About Think Wrong.

Think Wrong is our radical problem-solving system that helps you overcome the orthodoxies, biases and assumptions of the status quo and delivers the insights and killer solutions for what’s next.

All of us find ourselves on the predictable path of how things have been, how things are and how they will be. This status quo is forged by the synaptic connections in our brains and our culture.

Our Think Wrong Practices empower you to blaze your own bold path when it matters most—and to resist the biological and cultural forces trying to snap you back to business as usual. 

It’s time to think wrong.

Try the top Think Wrong Drills.

Read the book.

Clients who think wrong to solve next.



Success stories.

Find out why and how organizations like yours have thought wrong to transform what is—and invent what’s next.


Daily Mail Group encourages its people to disrupt their business from the inside out...

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A spunky little bubble gives Sodastream the courage to take on industry giants...


Genentech reimagines the value of clinical trials for the doctors and nurses running them... 


The Butler Bros restructure their entire process to deliver more strategic value...

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White House Initiative for Asian American and Pacific Islanders meets at the Obama White House...


The NYC Department of Education hacks the game of horse to help kids retain school-year learning...