Opportunity Horizons and Portfolios
Innovation
without
strategy
is noise.
Today’s innovation reality.
Accelerating innovation and change result in fleeting advantage.
Today, innovation—big and small—occurs faster and more dramatically. This makes one thing certain: Your competitive advantage will be increasingly unsustainable and it’s decline will be more sudden and steeper than ever before.
The Transient Advantage Curve.
Not all growth opportunities are created equal.
To profit from each bend in the Transient Advantage Curve, you must conceive of and execute specific strategies across multiple opportunity horizons. Simultaneously. Continuously. With discipline and rigor.
The Four Opportunity Horizons.
The implication.
You need a disciplined, rigorous approach to managing your innovation portfolios in the Age of Uncertainty.
To diversify your innovation investments across opportunity horizons;
To manage risk to your financial, physical, human, and reputational capital;
To produce, increase, and exercise option value;
To prioritize, plan, and manage innovation budgets;
To increase the probability of intrapreneurial success; and
To insure against volatility in your arenas of choice.
The opportunity.
Develop strategies to achieve the goals of your four opportunity horizons.
Renew:
Explore.
Discover how to leverage today’s assets, emerging technologies, and new models to invent and build your game-changing next—before it’s too late.
Grow:
Expand.
Grow your reach and market share through new products, services, partnerships, and business models.
Optimize:
Exploit.
Fine-tune the performance of your current offers and operations to decrease friction and increase margins.
Maximize:
Extract.
Get every last drop of value out of declining, or soon to be obsolete, offers, operations, or other assets.
The call to action.
Develop a strategic playbook for each horizon.
Without a clear view of the impact you expect innovation to deliver or how to achieve it, your efforts are doomed to disappoint. Jump the performance gap that separates innovation winners from the dabblers by creating playbooks for each of your opportunity horizons.