Why Bet Small.
When you are deciding why and where to invest your time and resources.
Why it’s hard.
We are genetically wired for survival and to avoid risks.
Individual and organizational fear of failure is mollified by exercises that give a (false) sense of control—three-year strategic plans, business plans, ROI assessments.
What to expect.
Think Right Responses
Right Thinkers obsess over unknowable ROI, make massive launch plans, or do nothing at all.
What to do.
Think Wrong Responses
Manage a portfolio of possibilities designed to produce LFI (Learning From Investment) and reduce risk through small experiments and quick insights.
From Idea to Action
Be curious: Let discovery drive your solution.
Be experimental: Test your hypotheses and treat unexpected results as new opportunities for breakthrough solutions.
Be thrifty: Use the least amount of time and fewest resources possible to get answers to your most important questions.